First comes a fast, focused audit of the category, competitors, and—most importantly—comment sections. Objections, proof points, and phrases that spark attention are captured and organised. Goals, offers, and measurement are aligned upfront, so success is defined before anything ships.

An angle matrix spans pain, pleasure, proof, and persona, then short hooks are drafted for each theme. Light scripts and shot lists keep production quick while protecting your brand voice. A clear test grid sets the number of versions and how winners will be chosen.

Production rolls on phone or lightweight kit, capturing multiple intros and pacing options per idea. On-screen text, captions, and CTAs are baked in; several edits are exported so the platform picks winners. Every file arrives Spark-ready to boost real posts.

Posts go live organically to read the room, then top performers are Sparked to keep social proof intact. Standard in-feed ads expand reach, and product tags connect to TikTok Shop for in-app checkout. Simple retargeting brings warm viewers back to buy.

Signals drive iteration. Retention curves, comments, and clicks determine what to cut, clone, or scale; intros are re-cut, pacing tightened, and top objections answered in the next batch. Product pages adopt viewer language so content and checkout tell the same story.

Cadence locks in with new tests every week. A LIVE shopping calendar opens, right-fit creators and affiliates activate, and winning angles extend to seasons, formats, and regions. Budgets shift towards proven revenue while ops—stock, shipping, service—stay in sync with demand.